Communication plays a vital role in achieving shared meaning in understanding the world better. While Planning helps us organize our daily schedule of activities and our lifestyle in general. When combined, Communication Planning helps us grasp a bigger picture of our goals. This progress allows us to realize the possibilities — benefits or threats in what we are trying to achieve. Communication Planning also gives us the idea of curating possible programs or methods intended to solve problems or issues by using messages to communicate effectively and benefit the target audience. Just like Keisha Brewer’s Ted Talk about Strategic Communication, we must express the need to communicate after identifying the goals to craft vital messages to attain value that the right audience can receive at the right time. Hence, the reason why Communication Planning is the lifeblood of effective and efficient communication.
